On Thursday, September 3, 2009, the Largest Mixer's very own Dave Linden was the featured speaker at the American Marketing Association's monthly luncheon. As the luncheon was entitled "Simple Steps for Effective Trade Show Marketing," Dave spoke about simple techniques to increase the effectiveness of trade show events to brand businesses, create calls to action, generate leads, and close sales.
Just a few highlights from the speech:
1) Your booth should tell the attendee who you are and what you do in 3 seconds.
2) Opening lines: Instead of May I help you?" try "What attracted you to our booth?" Let the person talk. In fact, let 'em talk up a storm--right through the first 30 seconds. After 30 seconds to a minute, when a bond is created, reach for a pad or note paper. Don't be afraid to ask questions.
3) Arrive early in order to have enough time to set-up your table.
Some of the people who we ran into at the luncheon were Christina Zila, Branch Office Manager of Textbroker, Timothy Carvalho of Carvalho Creative, and Alex Alexander, Wholesale Asset Manager of Money Source Investments.
We'd like to give a special thanks to William Crozer and Dean White of the American Marketing Association for throwing such a fantastic event and inviting Dave to speak!